The EU’s Article 17: A manageable UGC disaster?

Photo by Goetz Heinen

Why Article 17 is a big deal

What it means for your business

  • If you currently incorporate any UGC, such as a product or service review, or enjoy customers sharing their experience online, you would need to adjust your feeds in case they die out.
  • If you host a platform where customers can upload information to share publicly, you would need to invest in a good filter to check content being uploaded and dedicate staff to flag false positives.
  • Your business may face increased liability and will need to decide whether the risk is worth it, change your UGC strategy, and, most certainly, work with your legal team to modify your content ownership and upload policy.

What should we do right now?

  • Audit your digital channels for UGC and whether the content is associated with any disclaimers or posting conditions.
  • Consider removing UGC that has not been addressed for risks & opportunities until you can document policy and provide a framework (see my book on The Power of Digital Policy to get this done).
  • Start educating your workforce.
  • Begin considering the scenario of marketing under Article 17 and what other approaches you might want to leverage to make up for the reduction in UGC flow.

Digital policy innovator, helping organizations see policies as opportunities to free the organization from uncertainty, risk, internal chaos.

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Kristina Podnar

Kristina Podnar

Digital policy innovator, helping organizations see policies as opportunities to free the organization from uncertainty, risk, internal chaos.

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